Since its inception, ELARABY Group has evolved into a prominent industrial and commercial conglomerate with a substantial footprint across Egypt, the Middle East, and Africa. This established industry leader has previously unveiled a new outdoor advertising campaign that deepens brand connection with Cairo’s OOH audience during June 2024. El Araby is currently back on billboards stronger than ever with a repeated campaign, however, having minor modifications promoting “60 Million LE Worth of Gifts and Discounts”. The ad visual emphasizes El Araby’s long-standing presence, declaring its establishment in 1964 and prominently featuring the number “60,000,000” in bold, clear, blue type to grab the attention of passersby. El Araby also highlights that it has been operating for the last 60 years. Also pointed out in bright yellow, is the campaign tagline “Buy More, Win More”, along with an additional promotion that says “Along With Discounts That Reach Up To 30%”. On the top header of the billboard the word “Again” is displayed referring to the idea that the campaign is almost considered a repeated one. Al Araby further reinforces its brand identity by incorporating its Arabic slogan which translates to “Creators of Trust”. Want to know more about this campaign? You can look behind the scenes at its budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates’ OOH-dedicated analysis system and Media Intelligence.
