In an all-white OOH campaign, Mohamed Hamaki made an appearance to let us know that his new Album, Howa El Asas, is out for us to listen to all summer long. Hamaki’s previous OOH campaign was his concert with Mahmoud El Esseily in Jebal ELSokhna, this campaign was back in 2021, the current campaign is a great way to redeem his absence for 3 years. The campaign artwork embraces minimalism, using a stark white background to draw the eye directly to Hamaki's photo and the album title. Which in result created a clean, chic billboard. The campaign took a strategic approach to out-of-home advertising, utilizing both digital and static billboards to maximize its impact. Digital billboards in high-traffic areas undoubtedly grabbed attention with their dynamic visuals, while static billboards placed in targeted locations ensured sustained brand awareness. This thoughtful blend not only blanketed the city with the campaign message, but also created a cohesive experience by leveraging the strengths of each format: digital for grabbing attention and static for constant reinforcement. The campaign Geo-distribution is pretty wide, as you can come across it in many busy locations such as El Shiekh Zayed, Zamalek, Mohandessin, Nasr City and other areas across the Greater Cairo. It’s worth mentioning that Hamaki’s previous album “Ya Fatenny” has used Out-of-Home advertising to promote its debut release. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence. AD Howa El Asas Album is expected to be a booming one, which is not a coincidence, as the superstar, Mohamed Hamaki, has succeeded to build a fanbase of a wide age range. The album has 12 songs, the first hit single, Wakla El Gaw, gained 1,445,254 views in 6 days as the hit single was premiered on 10 Jul 2024, composed by Aziz Shafei, lyrics by Tamer Hussein and Music Production by Tamim. which is not their first collaboration as they collaborated in the previous album of Hamaki, Ya Fatenny, looks like the superstar has found his winning team. There’s no further details about the rest of the album other than that the songs will be in the egyptian accent. However, we’re pretty sure the album will be an iconic one like all the superstar's previous albums. You can learn more about the superstar and his latest album via his official website. ADDitch the snooze-fest billboards on dusty backstreets! This Hamaki and Ki Records campaign by OUTSITE OOH, Egypt's outdoor advertising champion, throws the message right into the thick of things. Their creativity? Crystal clear and impossible to miss, cutting through the visual chaos of busy areas. OUTSITE OOH isn't new to the game. Their trophy case is overflowing with successful campaigns, and this one's no different. They used their A-game strategy to manage and launch this campaign nationwide. Known for their unconventional tactics, they went all-in on prime locations – the kind crawling with the exact audience Hamaki and Ki Records are after: young people, teens, and millennials. But OUTSITE OOH isn't a one-trick pony. They understand the power of a multi-pronged attack. So they deployed a mix of digital and traditional OOH media, making sure this campaign gets seen by everyone, everywhere in Greater Cairo, over and over again. More information about OUTSITE OOH can be found on https://outsiteooh.com/
