Almarai Egypt, a brand synonymous with innovative outdoor advertising, has once again delivered a compelling OOH campaign. This latest effort focuses on showcasing their diverse range of high-quality dairy products, including milk and yogurt. Continuing their tradition of excellence in outdoor media, Almarai Egypt reinforces their brand identity and product offerings through this new campaign. Almarai’s previous OOH campaign was during January 2021 with a branding approach since the company is committed to not only providing nutritious and delicious products but also actively working alongside local communities to create a positive impact through its corporate social responsibility initiatives. Some ad visuals display “Almarai Treats” the brand’s fruit flavored yogurt, portraying various flavors including; mango, mixed berries, strawberry and peach using ad copy such as; “Bigger Size, More Fruit”, and “The Number 1 Fruit Yogurt In Egypt”. Another visual portrays Almarai’s “Natural Yogurt” both Light and Full Fat in their different sizes using the prominently displayed tagline ‘The Number 1 Choice For Mothers”. Another visual of the campaign showcases Almarai’s milk surrounded by the brand’s signature yogurt. Almarai started with just 300 cows in 1977, but has grown to become the world’s largest dairy company. Today they produce 1.5 billion liters of milk annually from over 195,000 cows. Essentially, a vertically integrated company like Almarai owns and manages the entire process, from raising cows to producing milk. For more information about this campaign, visit Monitoring Out-of-Home Media, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal its OOH types, sizes, budget, locations, districts, and more.
