Lay’s has been an enduring presence at life’s joyful moments for over three-quarters of a century. Their chips have become synonymous with celebrations, gatherings, and shared experiences. With a diverse range of flavors that mirror Lay's rich history, the brand offers a chip for every taste and occasion, promising to bring a smile to every face. Lay’s recently launched an OOH creative concept campaign across Dubai utilizing uni-poles to showcase various flavors. The campaign was limited, launched during the second week of July 2024 following the brand’s previous successful campaign in October 2021 when Lay’s was advertising for the Crisp Pavilion at Expo 2020. The ad visual uses the slogan “The Best Ever Lay’s” along with the main tagline “Intense Flavor, Perfect Crunch!” which will grab the attention of passersby. The campaign visual portrays a group of young friends holding differently flavored Lay’s potato chips, while the bags pop out of the billboard’s frame making it a die-cut ad. One guy holds the Tomato Ketchup Lay’s as it stands out of the billboard with a splash of ketchup while another friend holds the French Cheese flavor as the bag also pops out from the bottom of the billboard. On the right side, a girl holds the Chilli flavor. The campaign is very colorful and vibrant which makes it very catchy and eye-grabbing and easy to spot on the roads. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
