Ajman University is spreading their new educational OOH campaign all over the United Arab Emirates, after their latest OOH ad. The campaign utilizes visuals of graduates alongside three key messages designed to resonate with prospective students and employers alike. Be Career Ready is the central call to action, urging viewers to consider Ajman University as a springboard for successful careers. This message highlights the university's focus on equipping students with the skills and knowledge they need to thrive in the modern workforce. The campaign further emphasizes Ajman University's ranking as the #5 ranked University in the UAE. This accolade shows the university's commitment to academic excellence and its position among the nation's leading institutions. Adding a layer of appeal for potential employers, the campaign boasts #1 Employee Retention in the UAE. This statistic suggests that Ajman University graduates possess qualities and training that make them highly valued by businesses, potentially leading to successful and long-term employment. By combining these messages with pictures of smartly-dressed graduates, Ajman University's campaign creates a powerful narrative. It portrays the university as a place where students can not only excel academically but also develop into well-rounded professionals equipped for successful careers within the UAE. This campaign spread in the second week of July in Ajman and Sharjah on hoardings, uni-poles, lampposts, mega-coms and digital screens.