Cairo’s housing market is on fire! A growing population, booming city, and government support are fueling a surge in investment and development. This market is predicted to nearly double in size by 2028, creating exciting opportunities for everyone from investors to homebuyers. Bayut is back on billboards stronger than ever showcasing stunning properties with a massive new billboard campaign distributed in Greater Cairo. Bayut’s previous OOH appearance was during June 2024. Bayut’s billboards are catching eyes all over Cairo. They’re placed in busy areas where everyone will see them, and the design is super clear so you can get the info fast. Download the Bayut app in seconds, whether you’re an Android or iPhone user. One of the campaign visuals portrays a photograph of towers and buildings on the Nile River with the ad copy “A House With The Best View In Egypt?”. Another double-decker billboard displays a cozy modern furnished house with big windows that uses the ad copy “A House That Has Big Windows?”. Another billboard showcases a photograph of one of Bayut’s houses that has a beautiful view of the River Nile. A separate ad visual shows a house that has a glass door leading to a garden, embedding the ad copy “A House With A Garden?”. The campaign suggests that all these types of houses are available on the Bayut app. Another visual portrays the sea with the ad copy “A House By The Sea?”, while another visual portrays a staircase using the ad copy “A House With Two Floors?”. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
