Jimmy Choo, a shoemaker, started his company in London in the early 90s. Although he left in 2001, his family continues to run the business. Sandra Choi, his niece, is the head designer. They mainly sell women’s shoes but also offer handbags, sunglasses, and other accessories. Recently, their eyewear collection was added to a big company called EssilorLuxottica. Jimmy Choo recently launched a digital Out-of-Home (DOOH) campaign across Dubai in the UAE to showcase its 2024 summer eyewear collection. This campaign was launched during the first week of July 2024 following the brand’s prior successful DOOH during November 2022 featuring Kendall Jenner. The new campaign celebrates glamor with a very strong aesthetic and a blend of time-honored techniques, the ability to push boundaries, and a wealth of experience. The visuals portray a model wearing two different glasses by Jimmy Choo in the 2024 Summer Collection, professionally photographed and displayed against a white background. White represents cleanliness, purity, and neutrality. The brand’s logo is also prominently displayed throughout the campaign. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
