This report examines the out-of-home (OOH) advertising sector in Dubai, Sharjah, Ajman, and Ras Al Khaimah in June 2024. It provides relevant information on important industry sectors as well as new OOH advertisers, with the purpose of supporting businesses in the region in making more informed strategic decisions about their OOH campaigns. Businesses in the region should use OOH advertising in their marketing mix. OOH advertising may be a powerful tool for reaching a big audience and increasing brand awareness. It can also be used to direct customers to retailers and websites. It is worth noting that one campaign could be included and counted in two different industries. For example, a campaign for a new mobile device could be counted in both the Mobile Devices and Retail Shopping industries. Key Events in June 2024 During June 2024, the beginning of the hot summer season in the UAE, the OOH industry in the UAE has shown the lowest activity among the past months during 2024. The most noticeable activity among the participants industries was the hospitality & tourism sector in the first regarding OOH campaigns launched this month, a tremendous change as this sector last month didn’t appear in the Emirate OOH scene at all. Business Sector Analysis The International Standard Industrial Classification (ISIC) system is used to classify brands and advertising in the study. This guarantees that the report appropriately portrays the scope of outdoor advertising activity in the UAE. Based on its business operations, each brand is assigned to a certain advertiser and classified into an industry sector. If an advertiser owns many brands in different industries, each brand is classified independently depending on its commercial operations rather than merely reflecting the parent company's industry. Using this methodology, the research identifies and analyzes the most active industry sectors in the UAE that use out-of-home (OOH) and digital OOH advertising. These findings accurately depict the firms that are investing the most on outdoor advertising to reach their target demographics. Hospitality & Tourism The Hospitality & Tourism industry dominated the UAE's digital and out-of-home advertising market in June 2024, securing an impressive 13% share of all advertising campaigns launched during that month. Most Used OOH Format Hoardings won in June 2024, accounting for more than 50% of Hospitality & Tourism D/OOH campaigns launched in the UAE, followed by digital screens OOH formats. Banking Banking followed Hospitality & Tourism, claiming 8% of the United Arab Emirates's June 2024 D/OOH ads. Most Used OOH Format Bridge Billboards were mostly used during this month in the Banking related outdoor advertising campaigns launched, followed by hoardings & digital screens. Fashion Wear The Fashion sector also secured 8% share of the total D/OOH campaigns launched in the UAE during June 2024. Most Used OOH Format Digital Screens format won the formats race regarding this industry’s OOH campaigns, followed by a draw between uni-poles and hoardings formats. New OOH Advertisers June 2024 saw the UAE's D/OOH landscape expand with 8 new advertisers and advertisers joining the scene. Read about the New Advertisers and the conclusion on our website. Real Estate Maison Elysée Pantheon Development's OOH campaign for Maison Elysee in Jumeirah Village Circle grabs attention. It showcases the project's modern architecture and luxury design with a clear image of the building, alongside logos for both Pantheon Development and Maison Elysee. Althuraya Island Ajmal Makan has launched a new outdoor ad blitz in early June 2024 to promote their Althuraya Island project. Hoardings, digital screens, and even single-post displays (uni-poles) blanket Dubai and Sharjah to spread the word. Hospitality & Tourism/Real Estate Baccarat Hotel & Residences Dubai Dubai's skyline gains a new jewel, the Baccarat Hotel & Residences. This luxurious condo complex boasts modern design bathed in Life In New Light, their tagline splashed across Dubai’s digital billboards. The towering structure offers not just 144 hotel rooms and suites, but also 49 residences branded by Baccarat itself. Hospitality & Tourism Saadiyat Cultural District Abu Dhabi Ditching the fanfare of their last tourism push, Saadiyat Cultural District Abu Dhabi is back with a striking OOH campaign in Dubai. This sleek and powerful message targets culture enthusiasts across the city, positioning Saadiyat as a global hub for artistic discovery and historical journeys. Bab Al Nojoum Abu Dhabi Bab Al Nojoum Abu Dhabi recently launched an OOH campaign across Dubai in the UAE. The campaign utilizes hoardings to showcase Bab Al Nojoum’s “Three Resorts” with “Three Unique Experiences” as explained in the campaign slogan. Non-Profit Dubai Humanitarian International humanitarian community Dubai Humanitarian recently launched an OOH advertising campaign across Dubai in the UAE. The campaign utilizes bridge billboards to unveil the organization’s first billboard showcase with the powerful message: “We Are Now”. Consumer Electronics Ducab Ducab's OOH campaign, strategically placed on busy roads, puts their role in the spotlight. These high-impact messages ensure commuters see Ducab's essential contribution to Dubai's vibrant life, again and again. Fashion Wear Sacoor Brothers The Portuguese luxury clothing brand, Sacoor Brothers, just released a DOOH campaign in Dubai to promote its newest collection with the help of 5 stars from the Portuguese national football team. Conclusion Dubai's OOH scene saw a slowdown in June, but Hospitality & Tourism boomed, grabbing the top spot. This suggests strategic summer campaigns. OOH remains a powerful tool for brand awareness across sectors like Banking and Fashion. Businesses should leverage data and trends to optimize their OOH strategies. With new players joining the market, the UAE's OOH landscape promises exciting developments.
