Ikea's billboards flash over the Emirates announcing the start of its part sale, The new campaign was released after the Reassuring Message campaign last April The billboard for the well-known home furnishing brand announces the “Part Sale” The statement delivers the tempting offer of 25% -70% Off on selected products with a straightforward call to action to shop at IKEA in-store or online at IKEA.ae. The new campaign was prominently featured during the second week of July across Dubai and Sharjah in various outdoor advertising formats, including hoardings, digital screens, lampposts, and wall wraps that grabbed the public's attention in the Emirates. that constant presence for IKEA's OOH Ads ensures that its message reaches a broad audience with high-visibility locations, drives traffic to stores and online platforms, and ultimately substantial sales increases and fostering long-term customer engagement.