While the summer season is here already that means family gatherings and vacations, and that requires a vehicle with certain specifications. Those specifications are all in the new GAC m8! Following their previous campaign that was back in December 2023, the automotive manufacturer waited to come up with a car that can be easily described as the “terminator” of minivans. The OOH campaign appears to be part of a summer marketing campaign for GAC Motor, a Chinese automaker. The text emphasizes that the new GAC M8 is the perfect vehicle for family gatherings and vacations, implying it's spacious, comfortable, and versatile. Gargash Group’s GAC campaign uses clear messaging to target affluent travelers in the UAE. The ad prominently features Experience First-Class Travel in both English and Arabic, highlighting the company's luxury travel services. Large text and contrasting colors ensure the message is readable at high speeds. The billboard's message is clear and concise. The large text and contrasting colors make it easy for drivers to read the advertisement even while moving at high speeds. The use of both English and Arabic ensures that the message reaches a wider audience. It’s worth mentioning that the campaign uses the hoarding format to display the newest member of GAC Auto.
