Squizz pops up on Cairo’s outdoor advertising platform for the first time with a massive campaign invading major roads to grab attention. The campaign encourages audiences to indulge their taste buds with Squizz’s irresistible ice cream flavors. Squizz by Nestle is a delightful frozen treat that combines the sweetness of juicy Mangoes with the smooth and creamy texture of ice cream. This irresistible combination is sure to satisfy cravings for tropical indulgence. Another mouthwatering flavor portrayed on the billboard is Mixed Berries which consists of; blackberries, raspberries, blueberries, and strawberries. The different types of berries are all displayed in the ad visual giving it a vibrant appeal. Another juicy flavor is Twis which contains; pineapple, lemon, and strawberry. The ads show that Squizz ice cream has various forms which include popup ice cream as well as popsicles. The main tagline used translates to “Natural Fruits in Every Bite”. The ad copy also highlights that the Twist and Mixed Berries popup up ice cream are new. All the visuals have a stamp on the lower right corner that says “Natural Fruits”. The campaign uses a lot of warm colors like red, orange, and yellow which create a sense of urgency and excitement. The background color used for the visuals is light green which represents naturalness, health, and wealth. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
