Since El Ezaby’s previous campaign, which was back in July 2022, the pharmacy chain didn’t visit the OOH locale since recently, with the hiatus of 2 years. The current campaign has a lot to offer starting from the huge discounts, up to 50% as per the billboards to featuring the beautiful actress, Rania Mansour, to be the brand ambassador of the famous pharmacy chain. Moreover, El Ezaby was keen on choosing a various brand ambassdors with different age range to represent the whole family, starting from the father Ezzat Zain, the mother, Loubna Wanas, the young man, Youssef Omar, the young monther, Aya Shoeib. Choosing a beauty icon like Rania wasn't a coincidence as the choice is due to her healthy, fresh look which enhances the products the drugstore chain offers. let alone her fan base among Gen X and Z which are the target audience. El Ezaby used the family image to give the impression to the audience that the pharmacy has everything for every age which indicates inclusivity and diversity. The campaign’s copy is “Always with you” “More Health, More Care” which is a tagline that goes hand-in-hand with the family image. The geo-distribution is wide as you can see the campaign on the 6th of October Bridge along with highways and suburbs like Zamalek. Also, the campaign has used static and digital screens to grab the attention of the broadest audience which also serves the first campaign’s objective which is inclusivity. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
