L’Oreal Paris is launching a new OOH campaign in Cairo with the main tagline “Purified Scalp and Moisturized Hair for 72 Hours”. This campaign features their “Elvive Hyaluron Pure” shampoo and conditioner, a collection advertised with the main aim to boost brand recognition and establish a strong reputation. The campaign uses the star power of international artist and singer Camila Cabello to grab attention. L’Oreal Paris’ prior successful OOH appearance was during May 2024 featuring renowned actress Mona Zaki advertising for the Extraordinary Oil Collection. This new hair care routine combines ingredients like hyaluronic acid and salicylic acid. It cleanses the scalp by removing built-up products and impurities, leaving it feeling refreshed. It also helps eliminate residue that can make the hair look dull, all while keeping the ends hydrated. Elvive Hyaluron Pure recognizes the growing trend of people wanting scalp-specific hair care products. The visuals display the Elvive Hyaluron Pure 72H Purifying Shampoo and Conditioner using purple backgrounds similar to the product packaging’s color. Purple is known for its calming and uplifting properties, the color purple is said to promote mental well-being. It’s believed to create a sense of balance and inner peace, even fostering a connection between the mind, body, and spirit. Visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to disclose information about Elvive’s OOH campaign and more!
