In 2024, New Cairo's real estate market thrives with high demand for numerous developed standalone villas, townhouses, and apartments, attracting diverse buyers seeking luxury and modern amenities. The Ivoire East out-of-home advertising campaign employs a thoughtful color scheme. Blue conveys trust and tranquility, red grabs attention and adds urgency, while white provides a clean, modern look enhancing readability. This combination evokes calmness, trust, excitement, and elegance, aligning perfectly with the luxurious image of Ivoire East. Taglines like Modern Luxury Living in New Cairo emphasize the upscale nature of the development. The billboards list the types of properties available—standalone villas, townhouses, and apartments—giving potential buyers a clear understanding of their options. The inclusion of a website link encourages immediate action, highlighting the exclusivity and desirability of the properties. Visibility and accessibility are key strengths of the campaign. The contact information is prominently displayed, making it easily visible to passing drivers and pedestrians. The high-contrast text and large fonts ensure readability, even in high-traffic areas where viewers have only a few seconds to absorb the information. This campaign follows PRE Developments' previous successful Re-invent Old Ways branding campaign, further solidifying their presence in the market. Overall, the Ivoire East campaign uses high-quality images, strategic color choices, and clear messaging to create a strong visual impact, enticing a high-end market and catering to diverse buyer preferences within the luxury segment. Curious to know more about the campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
