The Twist App makes a unique double appearance by pacing the capital with a rather striking OOH campaign, featuring two ad campaigns for Twist's high-end streaming services: Twist Music and Twist TV. The industry’s continuously rising star, Ruby is featured on Twist Music’s ad spaces. Viewers are promised unparalleled music streaming on Twist Music, as they are instantly captivated by Ruby's stunning visuals and vibrant, youthful energy. The billboard's catchphrase translates to “Listen to what you love for FREE,” further enticing the audience to venture into the world of free, unlimited music. The Twist TV ad spaces feature an advertisement for the new show, Banoon, coming up on Twist TV. With its star cast featuring Hany Adel, Passant Shawky, and Mahmoud Hegazy, Banoon has excelled with an intoxicating storyline and a sterling lineup of talent. This bold design of the Twist TV ad resembles the dedication of the platform to world-class entertainment. The ad copy notes that Bannon is of Twist TV’s productions, as well as encouraging passersby to download the Twist TV App now. To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
