Schweppes brings a cool breeze to Cairo’s hot streets with their new outdoor advertising campaign. Schweppes has been a taste of tradition since 1783. Their one-of-a-kind personality makes it the perfect drink for those who go after what they desire and live life to the fullest. It’s for the genuine, the experience seekers, and the optimists. Schweppes’s last successful OOH appearance on Cairo’s billboards was during February 2024 featuring brand ambassadors Amina Khalil and Ahmed Malek. Schweppes is currently back on billboards stronger than ever with a new look and packaging for their canned drinks and glass bottles and refreshing beverages aiming to capture the attention of passersby with colorful and vibrant visuals. The slogan used translates to “It Deserves” while the ad copy also highlights that Schweppes has a “New Look”. The visuals display Schweppes Gold which is a “Malt Beverage Alcohol-Free” with flavors; Pineapple and Peach, along with the Schweppes that “Contains Fruit Pulp” with flavors; Lemon Mint, Pomegranate, and Tangerine. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
