After releasing the announcement of McSpicy sandwich, the QSR chain, Mcdonald's just released a witty campaign that highlights the various options on their menu and how customer can have a hard time deciding what to order. Using three formats of billboards which are digital screen, uni-pole, and lamppost, McDonald's utilized the OOH to showcase their menu items that can be ordered everyday like their mcnuggets, sandiwches, and french fries along with the copy Can I Order Uhhhhhh.... to show how the customers got super hungry and confused once they see all those delicious options, moreover, the campaign also has a diffrent version which is the Everyday Delights to showcase new menu-addtions like the Chicken Snack Wrap and their usual Cheese Burger. The campaign used the usual colors of McDonald's like the yellow and red, which are famous colors in the fast food advertising as both colors are used usually for grabbing attention and stimulating appetites. The Geo-distribution of the camapign is wide as you can find it in dubai placed on mutiple locations from suburbs to highways. On the previour year, on August 2023, Mcdonalds released a campaign to add the new items on the menu which were the mcwings along with their premium sandishes collection. but this year they added just one sandiwich which raises the question, will McDonald's will release more items till August this year?
