Neutrogena, always known for its science-backed formulas in the cosmetics and personal care industry, has popped up on Cairo's billboard scene to promote its powerful Retinol Boost product from parent company Kenvue. Neutrogena's billboards utilize a straightforward and impactful approach. The visuals focuses on just the product, letting it speak for itself, while the ad copy delivers a clear message, Clear results against the 5 signs of aging skin. It immediately communicates the product's benefit, leaving no room for ambiguity. Neutrogena's Retinol Boost product is formulated with a stabilized form of retinol, a proven ingredient for addressing a variety of aging concerns, including wrinkles, fine lines, uneven skin tone and loss of firmness. Neutrogena's Cairo billboard campaign is a winning combination of clear messaging, strategic placement and a science-backed product. By highlighting the effectiveness of Retinol Boost against the five signs of aging, Neutrogena positions itself as a trusted ally in the fight against visible signs of time. By strategically placing billboards across Cairo, Neutrogena strategically targets a demographic known for its interest in personal care and beauty. These high-traffic locations ensure maximum visibility, allowing Neutrogena to reach a large audience of potential customers. Looking for more details about this campaign- and more? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
