A new OOH campaign launched in Dubai during the first week of July 2024 is grabbing attention for its use of a massive billboard featuring a photorealistic image of the Earth on the moon. The campaign is from GMC, and it's designed to promote the arrival of the new GMC Hummer EV. The billboard uses the tagline The Supertrucks Have Landed to position the Hummer EV as a powerful and innovative vehicle. The text Available Now and In Showrooms Today written in Arabic reinforces the message that the Hummer EV is ready for purchase. The campaign is a great example of how OOH advertising can be used to create a big splash. The use of a large format hoarding billboard and a striking image is sure to get people talking about the Hummer EV. The GMC Hummer EV is an electric truck that offers impressive performance and capability. It's available in multiple configurations, including a pickup truck and an SUV. The Hummer EV has a range of up to 329 miles on a single charge and can accelerate from 0 to 60 mph in just 3.5 seconds. The Hummer EV is also packed with features, including a four-wheel drive system, a CrabWalk driving mode that allows the truck to move diagonally, and an advanced suspension system that provides excellent off-road capability.
