In a world facing numerous challenges, charitable organizations play a critical role in supporting those in need. During the first week of July 2024, the Emirates Red Crescent, a leading humanitarian organization in the UAE, launched a thought-provoking OOH campaign across Dubai. This campaign highlights the importance of charity, particularly during difficult times, following the organization's previous OOH during January. The campaign utilizes large-scale hoarding placements, strategically positioned across the bustling city. This approach allows the Emirates Red Crescent to reach a vast audience, encompassing both residents and visitors to Dubai. Titled #Change_The_Scene in both English and Arabic (#غير_المشهد), the campaign compels viewers to consider the current situation and the positive impact they can make. The bottom portion of the hoardings features a clear call to action, directing viewers to Donate and providing the Emirates Red Crescent's website (emiratesrc.com) for online contributions. This strategic placement makes it easy for individuals to support the organization's efforts. By leveraging OOH advertising and a powerful message, the Emirates Red Crescent's campaign effectively raises awareness and encourages charitable giving in Dubai. This initiative serves as a prime example of how non-profit organizations can utilize strategic OOH placements to make a significant difference during critical times.