e& money, a financial technology company launched by e&, has launched an OOH campaign to promote its financial services across Dubai, Sharjah, and Ajman. The campaign utilizes bridge billboards, which are large billboards mounted on bridges over roadways. This format provides high visibility to a large audience of drivers and passengers. The billboard advertisement features the tagline The Smarter, Easier Way for Everyone written in both English and Arabic. The image on the billboard depicts a mobile phone with the e& money app displayed on the screen. This messaging and creative highlight the company's commitment to financial inclusion and the ease of use of their e& money app. The campaign launched during the first week of July 2024, which is a strategic time to target residents in the UAE as the summer months typically see a rise in mobile phone usage. Bridge billboards are a particularly effective way to reach this audience, as they are located in high-traffic areas where they are likely to be seen by a large number of commuters. This is not the first time that e& money has used OOH advertising to promote its services. This OOH follow e& money's previous OOH activity during March 2024. The use of Arabic language and imagery in the campaign demonstrates e& money's commitment to catering to the local UAE population.
