A new evolution in their OOH strategy for AEON Towers, Saudi-Egyptian Developer Marakez has upgraded the OOH campaign to announce the launch of the South Tower. The campaign follows the same art direction as previous initiatives, where Egypt’s skyline is the highlight of the billboards. The ads keep their regular slogan “Live up”, along with the announcement “Now launching the South Tower” as the only ad copy for the campaign. Launched during the second week of March, the campaign uses large uni-poles, mega signs, and billboards in various locations across Greater Cairo.
