In 2024, the demand for residential and hotel experiences on Egypt's North Coast is growing significantly. Traditionally a summer retreat, this area is evolving into a year-round destination due to government initiatives promoting sustainable coastal living. Projects like New Alamein City are transforming the North Coast into a thriving community with modern amenities, residential buildings, and extensive entertainment facilities. The billboard campaign for The Waterway 173 Northcoast and My Otel effectively uses visual elements and color psychology to convey messages of luxury, tranquility, and modern living. The consistent use of calming colors like blue and white for The Waterway highlights tranquility and elegance, while the bold use of red for My Otel introduces a modern and energetic vibe. The artistic backgrounds and imagery appeal to potential buyers and visitors looking for both relaxation and a contemporary lifestyle. The call to action in these billboards is subtle, designed to pique curiosity and invite viewers to imagine themselves in these luxurious settings. The imagery and color choices are meant to evoke emotions of relaxation, trust, and excitement, encouraging potential customers to seek more information and consider these destinations for their next getaway or investment. The My Experience My Otel campaign marks Waterway Developments' previous OOH appearance, continuing to build on their brand's luxurious and modern appeal. Curious to know more about The Waterway Developments campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
