Dose, a word with rich origins, stems from the Greek (dosis), meaning a giving or gift, and the verb (didōmi), to give. This term traveled through Latin as dos, holding onto its essence of gifting, before evolving in English to denote the amount of medicine or substance given at one time. Embracing this spirit of giving, Akam AlRajhi has launched an exciting summer outdoor campaign, encouraging everyone to gift themselves a luxurious getaway at D.O.S.E, their premier North Coast development. Here, every moment is designed to be a precious gift, offering unparalleled relaxation and indulgence in a vibrant, serene community. The D.O.S.E billboard campaign showcases three visually striking images, each depicting a different aspect of the luxurious beachfront property. The primary colors used are blue, white, green, and orange, chosen for their psychological impact. Blue represents tranquility and relaxation, white symbolizes purity and elegance, green evokes nature and health, while orange adds warmth and excitement. The campaign's message is consistent across all billboards, promoting D.O.S.E at Sahel as a serene and high-end destination. The visuals focus on the beauty and tranquility of the location, appealing to potential buyers' desires for a relaxing lifestyle. The call to action is subtle, inviting viewers to imagine themselves living this luxurious lifestyle. This approach effectively appeals to the emotions and aspirations of the target audience. The previous Create your Path campaign marked a strong presence for the brand, and this new campaign continues to build on that success, using serene imagery and calming colors to create a visually appealing and emotionally engaging advertisement. Curious to know more about Akalm Alrajhi campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
