Al Ahly Sabbour takes outdoor advertising to a new level with their “Summer in North Coast” campaign. Featuring beautiful landscapes and a diverse group of people enjoying themselves, they capture the essence of a summer retreat for everyone starring renowned singer and songwriter Malak El-Hussainy. The billboard’s colors are like a summer dream come true. Soft blues paint a picture of peaceful seas and clear skies, while pops of yellow and orange add sunshine and fun. The text is bright white, making it easy to read even from afar. Slogans like “Days of Magic” hint at unforgettable and exciting vacations. By using captivating visuals and words together, the campaign appeals to a wide range of people, showcasing Al Ahly Sabbour’s dedication to building lively and welcoming destinations. Summer North Coast is nestled amidst the azure waters and soft sands of the North Coast, this exclusive 864-acre development in Ras El Hekma offers an unparalleled experience. Amenities at Summer include; swimming pools, spa, beach front, club house, retail area, and restaurants and cafes. Al Ahly Sabbour’s last successful campaign for Summer North Coast was during May 2024. To learn more about Summer North Coast Ras El Hekma’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.