In 2024, the UAE continues to be a thriving hub for sports enthusiasts, particularly for fans of AC Milan and the FIBA West Asia Super League. AC Milan, with its rich history and international acclaim, has cultivated a substantial following in the region. Meanwhile, the FIBA WASL has been steadily growing in popularity, drawing in basketball fans with its exciting regional competitions and marquee events like the Final 8. CFI has launched an impressive billboard campaign in Dubai, strategically positioned along major highways and urban streets. The campaign features multiple digital and static billboards designed to maximize visibility and engagement among commuters. The color scheme prominently uses blue, white, and red, effectively conveying trust, clarity, and urgency. Blue aligns with CFI's branding as a reliable financial services provider, while white provides a clean and professional look. Red accents draw attention to crucial elements like the CFI logo and sponsor logos, highlighting CFI's partnerships with AC Milan and FIBA WASL. The main message, Beyond Trading: Superior Services, Greater Benefits, emphasizes CFI's commitment to exceptional trading services and additional customer benefits. The bilingual approach in both English and Arabic ensures broad accessibility, catering to Dubai's diverse demographic. Reflecting on their previous One Step Ahead campaign, CFI continues to innovate with this new initiative. Recommendations for enhancing this campaign include incorporating QR codes for direct engagement, using dynamic content for digital billboards, and adding localized messages to resonate more with the local audience. For those intrigued by the Buy Now Pay Later and Investment-Driven billboard campaigns in the UAE and Egypt, more details are just a click away.
