HSBC is grabbing attention in Dubai with a new billboard ad campaign that combines their signature red branding with a clear and enticing offer. After their previous campaign, HSBC UAE's newest creative concept campaign uses a straightforward approach to highlight the benefits of opening an HSBC account and applying for a credit card. True to HSBC's global brand identity, the die-cut billboards are awash in the bank's signature red. This bold color choice ensures the ads stand out in Dubai's bustling cityscape. The ad copy is concise and to the point. It uses clear language to communicate the key benefit: cashback up to a total of 2,000 AED + 800 AED. This makes the financial incentive immediately apparent, letting viewers know exactly what they can gain by taking action, which they push by adding Download the HSBC UAE App. This creative concept campaign popped up in Dubai in the first week of July, on die-cut bridge billboards.
