After Oppo’s booming campaign that featured the superstar Amr Diab in March 2024, the mobile devices brand, has published a new DOOH campaign recently. The billboard advertisement utilizes a minimalist design to focus on the phone itself. The phone is depicted in the center of the billboard in a green and white color scheme. The text at the top of the billboard reads OPPO in a large font, establishing the brand. Below the phone, a section of text reads Al Phone” “Al Portrait” and “Al LinkBoost which highlights three of the phone's features. Al Phone likely refers to the phone's artificial intelligence capabilities, while Al Portrait suggests the phone has a special portrait mode for taking photos. Al LinkBoost could be a feature that improves the phone's connection speed. The bottom portion of the billboard contains the phone's model name, OPPO Reno12 F 5G'' written in bold font. Below the model name are the words TAP” and AUTOA written in a smaller font. It is unclear exactly what TAP and AUTOA'' refer to without more context, but they could be slogans or promotions related to the phone. Overall, the billboard campaign for the Oppo Reno12 F 5G smartphone is a simple and effective way to advertise the phone's release. The billboard uses clear and concise messaging to highlight the phone's brand, features, and model name. The use of negative space draws the viewer's eye to the phone itself, making it the star of the advertisement. The campaign’s Geo-distribution is wide, as the campaign is distributed in east and west Cairo such as Ring Road, Zayed Digital Boards, 6th of October Bridge and many more prime locations in Greater Cairo. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more. AD AI is getting more important every day, and using AI is not limited to writing or creating a strategy, it’s been integrated recently into hands-on devices and home appliances to create a new level of convenience and smoothness. The Oppo Reno12 F 5G perfectly exemplifies this trend. This phone boasts an Al Phone experience, which likely refers to its integration of artificial intelligence features throughout the device. One such feature could be AI-powered scene recognition that automatically adjusts camera settings for optimal photos in various environments. Imagine capturing a breathtaking sunset with vibrant colors or a detailed close-up of a flower, all thanks to the phone's intelligent adjustments. The device is the real meaning of AI technology that is made to bridge the gap between human and technology. The Oppo Reno12 F 5G isn't just about packing powerful AI features; it's about making them intuitive and user-friendly. Imagine taking a stunning portrait photo without being a professional photographer. AI beautification tools powered by machine learning can subtly enhance your features, while background blur can create a professional-looking bokeh effect. The campaign has been published on digital screens such as Zayed Digital Boards and other digital screens. If you want to know more about the device and it’s advanced features you can check it from here.
