Cairo residents have been treated to a glimpse of what's to come with a new OOH campaign by New Giza for Seashell. The campaign promotes an upcoming project in Ras El-Hekma, but keeps the details under wraps. This strategic approach, however, is likely to generate significant buzz and anticipation for Seashell's development. The billboards themselves are exercises in minimalist design. A clean, blue backdrop featuring the Seashell logo dominates the visuals, with the tagline Seashell Ras El Hekma Launching Soon displayed prominently in both English and Arabic. This lack of detail about the project itself is a deliberate choice. By leaving viewers to their own devices, the campaign sparks curiosity and compels them to wonder what Seashell has planned for this idyllic location. The placement of the billboards is likely no accident either. Targeting Cairo's residents ensures maximum exposure for the campaign. Choosing high-traffic areas exposes the campaign to a large audience, potentially igniting interest among those already familiar with Ras El-Hekma's allure as a vacation destination. While the campaign is light on specifics, it effectively piques viewers' interest and lays the groundwork for a successful launch of Seashell's Ras El-Hekma project. The use of a simple design, clear branding, and targeted placement all contribute to the campaign's potential for generating significant buzz. By leaving viewers wanting more, Seashell may have created a situation where potential buyers are eagerly awaiting the project's official unveiling. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
