TAG Heuer, the luxury Swiss high-quality brand recently launched an OOH advertising campaign across Dubai in the UAE featuring Big wave surfer and TAG Heuer ambassador, Kai Lenny. The campaign utilizes uni-poles to showcase the new eyewear collection “Avant-Garde Eyewear”, and was launched during the fourth week of June 2024, following the brand’s previous successful OOH during April 2024. Just like TAG Heuer’s groundbreaking watches, their new line of glasses combines style and functionality. These aren’t regular glasses - they’re designed for both athletic performance and looking good. They’ll be a treat for your vision in every way. TAG Heuer’s revamped collection of Avant-Garde Eyewear has three new styles to choose from: Pro Performance, Sport Performance, and Daily Urban Performance. These glasses go beyond basic sun protection. They block 37% of harsh light, making digital screens easier on the eyes, perfect for long reading sessions or work days. The ad visual used the main campaign slogan “It All Starts With A Vision” portraying Kai Lenny wearing the glasses, holding his surfboard wearing a red jacket, against a bright red background theme. Red symbolizes love, passion, and power, making it a perfect color for the campaign. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
