Nissan has captivated driving enthusiasts with its latest sports car offering - the Nissan Z, the giantess Automaker showcases the bold vehicle as a paradigm of modern performance, enhancing its presence and allure in the market to appeal to the new generation seeking the perfect blend of style and power. The campaign appeared on the streets of Dubai in unipole format in the last days of June, following its previous promotional effort last month. The visuals unveil the striking yellow Z highlighting its long hood with a fresh design, showcasing Nissan's sleek exterior while paying homage to its heritage, the ad also packs a punch with the usual powerful slogan: Defy Ordinary, making it a top pick for discerning drivers Nissan's consistent presence in outdoor advertising underscores the potency and effectiveness of OOH marketing, It demonstrates how this medium builds anticipation, engages diverse audiences, and creates buzz, making it an indispensable part of the marketing arsenal.