Wizz Air is a big discount airline group based in Jersey, Channel Islands. It started in Hungary and includes airlines from Hungary, Malta, Abu Dhabi, and the UK. The advertising campaign was launched across Dubai in the UAE and it took a multi-format approach utilizing hoardings, wall wrappings, and bridge billboards, to showcase and promote Wizz Air Abu Dhabi through a die-cut campaign with compelling finance offers. This campaign was launched during the fourth week of June 2024 following the brand’s previous successful campaign during March 2024. The creative concept campaign uses the main tagline “Fly With Wizz” along with embedding a call for action prominently throughout the ad visual encouraging audiences to “Book your ticket now to more than 40 destinations at the lowest price at wizzair.com”. One of the ad visuals portrays “BAKU” which costs “From AED 219” to fly with Wizz Air according to the billboard. Another ad visual showcases “ATHENS” which costs “From AED 269” to travel to. The visuals also display “YEREVAN” and “SALALAH” along with their affordable ticket prices. The bridge billboard shows Wizz Air’s airplane popping out of the billboard frame making it a die-cut campaign. It also shows the “Wizz” logo standing out of the billboard. The ad visuals also show a map of all the destinations travelers have the opportunity to fly to. The ad spreads pink and purple vibes all over Dubai. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
