In this evolving digital age, the world of competitive gaming has taken an advanced center, captivating audiences across the globe, recognizing the growing prominence of esports, a groundbreaking new event has emerged onto the scene - the Esports World Cup. This global spectacle promises to break the boundaries of competitive gaming, as the world's best players, teams, and game titles converge for a thrilling battle royale. With a staggering $60 million prize pool at stake, the screens enticing Fans with heart-pounding action for League of Legends superstars like Lulu, Yasuo, and Senna take the center of digital advertising arenas, showcase the pinnacle of gaming prowess, and captivate audiences worldwide as a global event, as they immerse themselves in the electrifying atmosphere of high-stakes esports competition, the eye-catching Esports World Cup campaign prominently showcases the details of the global gaming event and the tournament's marquee title, League of Legends, prominent the dates of the event July 4th through July 7th - displayed in a clear, attention-grabbing manner. Coinciding with the highly anticipated Esports World Cup, a captivating out-of-home advertising campaign has taken the Egyptian OOH market by storm, showcasing the event in a wide out-of-home campaign using different outdoor media, especially the digital displays, strategically timed to coincide with the global gaming event, spread awareness and shine a spotlight on the thrilling event