BMW Group Egypt has launched a new OOH campaign to showcase the new features of the upgraded and improved X5 model.

 As the star of the campaign, the Sports Activity Vehicle (SAV) is  featured on partitioned ads that showcase the car off-road, as well as  its advanced navigation system. The slogan “Compromise is not an option”  is complemented by additional ad copy that invites viewers to “The BMW  X5, own yours now”.

The campaign was launched towards mid-March and uses billboards and mega signs on selected locations across Greater Cairo.

BMW launches OOH campaign for X5 model-00
BMW launches OOH campaign for X5 model-00

Campaign Credits

Industry: Automotive

Brand: BMW

Advertiser: BMW Group Egypt

OOH Size: Billboard | Mega-Sign

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Country: Egypt

Region: North Africa

Tags: Global Brand | Sports Activity Vehicle SAV

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