Orascom Development's latest addition to its portfolio of integrated towns, O West, has spread an eye-catching new out-of-home advertising campaign that puts the spotlight on real people from the O West community, following their last campaign. The campaign features a diverse cast of Egyptian celebrities and influencers (being everyday residents of the O West development); Hend Sabry, Hany Adel, Enji Kiwan, Ahmed Bahaa, Salma Abu Deif, Hany Sadek, Hesham Maged, Ahmed Ghozzi and Farah Nofal. With the tagline This campaign features real people from our O West community,” the ad aims to authentically capture the vibrant, energetic atmosphere that O West has cultivated, and aims to position itself as a luxurious real estate developer. O West wanted to move away from the traditional real estate marketing approach and showcase the diverse, lively community that has taken shape. They proudly flaunt the stars residing in their gated community, all striking a pose and looking dashing on the visuals. The O West development, nestled in the 6th of October City just outside of Cairo, has been envisioned as a complete sensory experience that blends shopping, dining, sports, and community spaces into an integrated live-work-play environment. With a focus on sustainable, harmonious design, the town offers residents and visitors a truly immersive experience. Looking for more details about this campaign? Visit MOOH, Egypt’s and the UAE’s OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
