After their successful campaign that was published back in March 2024, Frida just released a new one to raise the band's awareness one more time. The billboard advertisement appears to be for a brand of cleaning products called Fida. The text at the top of the billboard says Frida to change the atmosphere in Arabic. This suggests that the campaign is designed to appeal to people who are looking for cleaning products that will make their homes smell good and feel fresh. The billboard uses a colorful and visually appealing design to attract attention. It shows images of three different Frida cleaning products like the air freshener, shower gel, fabric softener, and disinfectant cleaner all in bright colorful bouquets just to raise the brand awareness for the loyal user of the all-time best seller, the air freshener. The Geo-distribution of the campaign is wide and targets a broad audience, that’s why you can find the campaign in suburbs and highways for the sake of wide targeting. Need to know more about this OOH campaign, price, location, and more? Visit and check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai ADBuilding on their successful March 2024 campaign, Frida cleaning products are back with a new billboard blitz to solidify brand awareness. This campaign is a great example of brand awareness, as the campaign talks about Frida’s products in an inclusive way yet without making the campaign boring. As the campaign artwork is colorful and shows how much the products will definitely “change the atmosphere” as the copy shows. The geo-distribution shows how much the brand has a wide fan-base, as the campaign wasn’t only in Cairo but also in other governorates. In Cairo, the campaign is distributed in many busy areas such as Zamalek, Zayed, Mohandessen and much more. Since 1957, Fridal, a thriving Egyptian company with over 1,000 employees headquartered in the 6th of October City, has been a leader in natural products. For over six decades, they've cultivated over 3,000 acres of land across Egypt to source the finest ingredients for their range of flavors, fragrances, herbs, spices, essential oils, and home & personal care products. This commitment to natural ingredients has fueled Fridal's growth, making them a major player in both the local and international markets for essential oils and perfumes. You can visit http://www.fridalegypt.com/ to learn more about the manufacturer.