Burberry, the famed British luxury fashion house and a significant name in the fragrance and cosmetics industry, has once again made its mark on the DOOH landscape. Following its previous appearance in December 2023, Burberry continues to captivate audiences with another impactful campaign. The campaign was distributed across Dubai and utilizes digital screens to showcase the new “Burberry Gold Eau de Parfum” fragrance featuring French - British Actress Emma Mackey who most recently starred in the new movie, Barbie. This campaign was launched during the fourth week of June 2024. The new fragrance is described as a delightful blend of subtle notes that creates a unique and personal scent. This fragrance breaks new ground for Burberry with its first-ever refillable bottle. The perfume bottle portrayed in the ad visual is sleek, and a burnished glass vessel that features a gold label inspired by their signature gabardine fabric. It’s a modern twist on classic Burberry design, reflecting both their heritage and commitment to innovation. The tagline “The Power Within” is also used along with the fact that the perfume is “The New Fragrance” by Burberry. The fragrance opens with a burst of lavender, followed by a unique twist on vanilla - a bright and woody scent that’s unlike any other. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
