Gates Developments is blanketing the city with billboards that offer an idyllic lifestyle. Their LYV Ras El Hekma campaign paints a picture of luxury and tranquility of Egypt’s stunning North Coast. With eye-catching visuals and powerful messages, these billboards go beyond advertising, they tell a story. They invite Cairo residents to envision themselves in a world of modern design, lush greenery, and the calming presence of the sea. Gates Developments’ prior campaign was during April 2024 also celebrating LYV’s blissful life. The campaign stands out with the clear messages: “A Place To Enjoy Summer Music” portraying a stereo with teenagers sitting around it in beach wear, “A Place To Be Sun-Kissed” portraying a girl in the sun with sunscreen on, “A Place To Bond With Family” displaying a mother with her son having a swim with their floaty, “A Place To Make Memories” showcasing a mouthwatering melting ice cream in a cone. The logo is portrayed prominently throughout the campaign while below it in smaller font the location “CAESAR - RAS EL HEKMA” is described. The ad also highlights the “Land Owned By PIBIC”. Amenities at LYV include; wifi, separate entrance, property/facility management company, open court landscape, housekeeping, fire protection, CCTV, and cafe and restaurants. To learn more about LYV Ras El Hekma’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
