El Andalusia Hospital is a prominent healthcare provider in the Egyptian market, known for its commitment to delivering exceptional medical services. Last year, the hospital launched a successful billboard campaign that highlighted its core strengths. Now, they are back with a new outdoor showcase that reinforces their expertise in critical areas of healthcare. The current billboards feature a series of impactful messages that directly address the hospital's specialized teams and the services they offer. One billboard proclaims, A specialized team to receive heart attack cases, while another prominently displays, A specialized team to receive emergency pediatric cases. The third billboard highlights, A specialized team to receive accident cases. These targeted statements immediately convey the hospital's deep expertise and ability to handle a wide range of medical emergencies. Strategically, the billboards feature a doctor as the central figure, representing the human lives and people that the hospital serves. This visual cue not only adds a personal touch but also instills a sense of trust and confidence in the hospital's capabilities. The inclusion of the tagline Always at your back, alongside the hospital's hotline number, further reinforces the message of unwavering support and accessibility. Check out (MOOH), a dedicated media intelligence agency and analysis system active in Cairo & Dubai, to find out more information about this campaign.