Cheese lovers in Cairo can’t miss Panda’s eye-catching new outdoor advertising campaign starring Mohamed Sallam. The campaign features the pioneering brand’s; Feta Cheese, Triangle Cheese, Creamy Cup Cheese, Extra Creamy Square Cheese, Istanbully Cheese, and Baramily Cheese. The creative ads utilize innovative double-deckers and uni-pole billboards strategically placed on major roads throughout the city. The oversized visuals ensure maximum impact making it impossible to resist stopping for some delicious Panda Cheese. Following their previous successful OOH campaign in November 2023, Panda is back with a dazzling display of creativity. Panda’s marketing is always ahead of the curve, leaving a lasting impression on consumers with die-cut campaigns. One double-decker visual displaying the Feta Cheese makes the illusion that it's popping out of the billboard’s frame while Mohamed Sallam is portrayed next to it with an afro hairstyle which also appears to be crossing out of the frame. The bottom visual of the double-decker portrays the Square Extra Creamy Cheese box half open with one piece dropping out of the box. Another visual displays the Triangle Cheese box also popping out of the billboard’s main outline. A separate visual showcases artist Mohamed Sallam along with a Panda, while the Panda’s head is sticking out of the billboard. Another double-decker shows Mohamed Sallam standing, pointing at a box of Square Creamy Cheese box, standing out of the billboard as a die-cut as well as a Feta Cheese pack and the tagline “Panda, Don’t Tell Her No”, which is on the top visual of the double-decker, also popping out of the frame, and used prominently throughout the campaign. To learn more about Panda’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
