Baskin Robbins, the famous ice cream brand, is celebrated for its creative flavors and tasty delights. This summer, they are introducing a refreshing beach experience with their brand new “Summer Sunset” flavor. To advertise this exciting new flavor, Baskin Robbins launched an OOH campaign in Dubai and Sharjah during the end of June 2024. The multi-format campaign utilizes lampposts and digital screens to showcase the new flavor and to say hello to mango, promoting convenient bundles. The campaign follows the successful OOH for Baskin Robbins’ previous Summer Sea Salt flavor launch back in July 2023 which was last summer. This campaign features enticing and eye-catching product visuals, embedding the brand’s logo which is prominently showcased, set against a vibrant summer sunset and other lively colors, making the campaign both visually appealing and attention-grabbing. To maximize the impact of this campaign, Baskin Robbins included the prices of their products, simplifying the decision-making process for customers. This approach not only facilitates easier purchases but also reinforces the brand’s image as a provider of affordable indulgence. Some visuals introduce the new tropical paradise with a refreshing blend of creamy mango and luscious coconut sticky rice ice cream with juicy mango chunks using the ad copy “hello mango!”, offering the “Single Kids Sundae AED 15”. Another visual offers the “Happiness Pack” Sunset flavored costing 129 AED, while the billboards show that a “Double Value Sundae” costs 29 AED. One of the ad visuals uses the ad copy “Scoop the sunset & cherish the moment”. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
