A new OOH campaign in Cairo has caught the eye of residents. The ad is a collaboration between Unionaire, a household name in Egyptian appliances, and B.Tech, a major electronics retailer. Entitled Carnival Mix & Match, the billboard promotes a summer sale event brimming with deals on a vast selection of appliances. The target audience seems broad. The vibrant colors and celebratory visuals suggest the campaign aims to make shopping for appliances exciting. The billboard also highlights the vast network of over 180 branches, indicating a focus on convenient shopping experiences for consumers. Several key messages are conveyed. First, the summer sale boasts significant discounts. Second, a wide array of appliances is on offer. Finally, the collaboration between Unionaire and B.Tech underscores the trustworthiness of both companies in terms of quality products and services. While no direct call to action is present, the billboard subtly encourages visits to B.Tech's website or one of their numerous branches for further details about the summer sale. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
