Hamdan Bin Mohammed Heritage Center (HHC) recently launched an Out-of-Home advertising campaign across Dubai in the United Arab Emirates. The campaign utilizes uni-poles to showcase the event “DUBAI DATES”. This campaign was launched during the fourth week of June 2024 following the organization’s previous OOH during January 2022 launching La Maydan, a new season of Fazza Championship for Falconry. The Events Department at the Hamdan Bin Mohammed Heritage Center plays a crucial role in bringing the center’s strategy to life. They actively participate in all local community events, using these platforms to raise awareness and appreciation for Emirati heritage. By showcasing its rich cultural traditions and timeless human values, the department fosters a deeper understanding of Emirati identity. The ad copy highlights that the event will take place from the “27th of July Till The 3rd of August 2024” and embeds the bold headline “DUBAI DATES”, portraying a photograph of hands carrying a branch of freshly picked yellow dates on half of the billboard. The ad uses a lot of the color white, as the man holding the dates is displayed wearing a traditional white thawb and the background behind the ad copy is also white. White symbolizes cleanliness, purity, safety, and neutrality. The official website is also on the billboard for registration. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
