The May 2024 data reveals sustained momentum in Greater Cairo's OOH market, evidenced by an overall occupancy rate increase. Notably, real estate, while still the dominant advertiser, experienced an increase in its top position share. This shift suggests a less diversifying landscape, with telecommunications, banking, and food & beverage companies securing some spots within the top 20 campaigns for May 2024. Noteworthy Changes The May 2024 data reveals a decrease in sectoral diversity within the top 20 OOH campaigns. Notably, the real estate sector captured a significant share, occupying roughly 75% of the listed campaigns. Top Five Campaigns 1.El Attal Holding (130 ad faces): Attal Properties has launched a high-impact OOH campaign across Greater Cairo, leveraging strategic placements on high-traffic roads and bridges to capture the attention of a wide audience. The billboards utilize a minimalist design with clean fonts and a simple layout, ensuring clear communication of the key message and promoting brand recognition through prominent display of both the Attal Properties and El Attal Holding logos. 2.Nurai ( 111 ad faces): Mercon Developments unveils Nurai, a new residential project in New Cairo's prestigious Golden Square. This OOH campaign highlights Nurai's artistic and architectural design, emphasizing its tranquil environment amidst landscaped gardens. The development boasts convenient access to essential amenities and upscale shopping while offering a peaceful escape from the city's hustle and bustle. 3.R8 New Capital (109 ad faces): New Event Developments unveils their latest project, R8 New Capital, through a captivating OOH campaign across prominent Cairo locations. This launch campaign emphasizes R8's promise of a thriving community, blending luxury and innovation to cater to the evolving needs of modern Egyptian lifestyles. The visuals showcase a young woman amidst lush greenery, symbolizing the vibrant environment residents can expect at R8 New Capital. 4.Archplan Developments (89 ad faces): Archplan Developments leverages a visually striking OOH campaign to solidify its image as a forward-thinking developer. The campaign features captivating abstract imagery and a vibrant color palette, symbolizing innovation and modernity. Modern sans-serif fonts ensure readability at a distance, ideal for high-traffic areas. Strategic color choices, incorporating blues for stability and pops of yellow and red for energy, reinforce Archplan's brand identity through the principles of color psychology. 5.Summer North Coast (85 ad faces): Al Ahly Sabbour's Summer in North Coast OOH campaign exemplifies effective outdoor advertising. Breathtaking North Coast visuals set the scene for an idyllic summer escape, while a diverse cast of people enjoying themselves fosters emotional connection with viewers. The color palette reinforces the message: calming blues evoke tranquility, while pops of yellow and orange inject warmth and energy. Strategic use of white ensures clear messaging at a distance. May 2024's OOH market in Greater Cairo displayed continued growth, with an overall occupancy rate increase. However, a closer look reveals a trend worth monitoring. While real estate retained its top position, its share within the leading campaigns displayed a surprising rise. This suggests a potential slowdown in sectoral diversification, despite the emergence of telecommunications, banking, and food & beverage companies in the top 20. Moving forward, it will be interesting to see if this is a temporary fluctuation or a sign of a more concentrated market. Regardless, Greater Cairo's OOH landscape remains dynamic, offering exciting opportunities for advertisers across various industries. To get a full picture of the other 20 top campaigns in Cairo's OOH rankings, check out the accompanying visuals. Additionally, for a deeper dive into May 2024 Market Insights, explore detailed data and statistics for the latest analysis of Cairo's billboard landscape.
