This report analyzes how outdoor advertising trends, including the growing DOOH market, are shaping the landscape for Egyptian businesses, using data and expert insights. Occupancy Rate Decline The occupancy rate climbed 5.2 percentage points from 80.1% in April 2024 to 85.3% in May 2024. Sector Analysis Real Estate: Compared to April 2024, May 2024 witnessed a 3.8 percentage point increase in occupancy rate. FMCG Industry: The Fast-Moving Consumer Goods sector, encompassing food & beverages, cleaning products, cosmetics & personal care, and pharmaceuticals & biotech’s activity in May 2024 increased by 2.2 percentage points compared to April 2024. Telecommunications: The Telecommunications sector’s activity scored a 1.3% decrease compared to April 2024. Financial Services: This industry showed a 0.5% increase in activity compared to the prior month. Healthcare: This industry witnessed a decrease since last month, with a total of 4.2% of the total campaigns launched during May 2024, and a 1.6% lower in comparison to itself during April 2024. Year-on-Year Comparison Occupancy Rate Incline The OOH sector as a whole saw a tremendous 14.1% rise in occupancy in May 2024 compared to the same month in 2023, the OOH industry has experienced significant growth in activity this year. Sector Analysis Real Estate: May 2024 marked a 1.6% decrease in the Real Estate sector's activity rate compared to the same month in 2023. FMCG: This sector showcased a 3.4% increase in activity compared to the previous year. Telecommunications: Telecommunications sector witnessed a 1.9% decrease in outdoor advertising activity compared to the same month in the previous year. Financial Services: This sector witnessed a 1.4% increase in comparison to the same month in 2023. Healthcare: The Healthcare sector witnessed a 1.2% decrease in comparison to the same month in 2023. Conclusion The Cairo OOH market in May 2024 displayed continued growth, with an overall occupancy rate increase compared to both the previous month and the same month in 2023. Real estate remains the leading advertiser, but sectors like FMCG are experiencing significant growth. This trend highlights the potential of OOH advertising, particularly the evolving DOOH landscape, for businesses in Egypt. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.
