The UAE has set its sights on a new frontier: wellness. Imkan has revealed a billboard campaign in Dubai showcasing Sha Residences Emirates, a real estate project in Abu Dhabi they're touting as the first healthy-living island in the world. The breathtaking visuals steal the show. The pristine island, bathed in warm sunlight, is surrounded by turquoise waters that lap at the shore. Lush greenery carpets the island's interior, hinting at a haven of tranquility. This idyllic scene is the centerpiece of Imkan's billboard campaign, a visual representation of the healthy lifestyle promised by Sha Residences Emirates. The ad copy is concise yet intriguing. The first healthy-living island in the world, it declares, piquing the interest of anyone seeking a life infused with wellness. The imagery on the billboard suggests a place designed to nurture the mind, body, and soul. Every home is painstakingly designed to both blend in with its surroundings and take advantage of them, taking inspiration from the AlJurf area's natural beauty. The interior effortlessly opens up to a shaded sun deck with breathtaking views of beautifully-landscaped gardens and a dazzling pool that reflects the calm turquoise tones of the Gulf in the distance. Every property has been carefully placed to take full advantage of the cool sea breezes, creating the ideal harmony between practicality and breathtaking sea views. This campaign took place in the fourth week of June on Dubai’s hoardings.
