Dubai Investments recently launched a DOOH advertising campaign across Dubai in the United Arab Emirates. This multi-format campaign utilizes lampposts and digital screens to showcase the organization’s latest branding campaign that uses the main tagline “Invest In Your Legacy”. This campaign was launched during the third week of June and this is the brand’s first stand-alone appearance on Dubai’s outdoor advertising platform, however, Dubai Investments was the main advertiser for the Mirdif Hills campaign back in December 2022. Founded in 1995, Dubai Investments has become a key driver of economic growth in Dubai and the UAE. The company makes strategic investments in the real estate industry, finance, healthcare, and education. Through its diverse business activities, Dubai Investments contributes to the development of communities and fosters positive change across various sectors. One visual displays the ad copy “Seize Today For A Brighter Tomorrow” while embedding abstract art of buildings in the background and the sea, in gold/yellow outline with a black background to make it stand out. Another visual uses the tagline “Invest In Your Legacy” using the same gold/yellow outline to portray an old man with tall towers and buildings behind him in an abstract theme with a dark background. The campaign also highlights Dubai Investments’ website. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
