After a hiatus for almost two years, GV Developments just emanated on OOH arena with a new OOH campaign to promote their project White Sands, which is a beach resort. The billboard uses the slogan As Pure As You Dream Of to evoke a sense of luxury and paradise. The image features the calm blue ocean, white sand, and palm trees. The billboard uses minimal text, allowing the image to do most of the talking. This tactic is common in billboard advertising, as drivers or pedestrians only have a few seconds to take in the message. The use of white space also makes the billboard more visually appealing. The target audience for this campaign is people who are looking for a luxurious and relaxing getaway. The billboard's placement along a high-traffic road suggests that it is trying to reach a broad audience of potential customers. The campaign is effective in creating a sense of mystery and intrigue. The billboard does not say much about White Sand North Coast, but it leaves viewers wanting to know more. This can be a powerful marketing tool, as it can prompt people to search for more information about the resort online or by calling the number listed on the billboard. Last but not least, the Geo-distribution is wide, as you can stumble upon this campaign in East and West Cairo plus busy bridges like the 6th of October Bridge, moreover the real estate campaign is using the static and digital formats Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
