An OOH campaign launched by El Gabry Developments for its latest project, The 8 New Zayed, appears to be strategically targeted and provides key information to potential customers. The use of uni-poles in Cairo and focusing on 6th Of October city is a smart move, as it targets the specific location where the project is situated. The visuals of the campaign, consisting of the developer's logo, hotline, the new project's logo, and location, along with the display of the building facades and attractive installment plans, effectively convey the essential information to the audience. The inclusion of the 5% downpayment and the installment plan of up to 10 years is likely to catch the attention of potential buyers, as it highlights the affordability and flexibility of purchasing a property in The 8 New Zayed. This campaign follows the brand’s previous OOH activity for the same project. The use of visuals showcasing the building facades is a good way to provide a glimpse of the project, generating interest and giving potential customers an idea of what they can expect from the development. Additionally, including the hotline and website details is crucial for generating leads and directing potential buyers to the next steps in the sales process. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
