A new family-focused OOH campaign by Centara Mirage has emerged in Dubai, UAE. Launched in the third week of June 2024, the campaign utilizes large purple hoardings featuring the Centara Mirage logo and a clear tagline: Book Your Family Staycation With Us. The website address is also included for easy access. This campaign follows the brand’s previous OOH during May 2023. This strategic placement in Dubai targets families residing in the city, likely aiming to capture those seeking staycation opportunities. The large format ensures high visibility, while the eye-catching purple hue grabs attention. The tagline is direct and leaves no room for confusion about the campaign's message. Furthermore, Dubai's status as a tourist hub also houses a significant expat population with families who might be looking for local getaways. The timing aligns perfectly with the presumed start of Dubai's summer school holidays, suggesting an attempt to capitalize on families seeking affordable vacation options. Staycation itself reinforces this focus. Alongwith showcasing the Centara Mirage Beach Resort Dubai is a potential missed opportunity. Images can be powerful tools for grabbing attention and effectively communicating a brand's message. The Centara Mirage campaign appears well-executed, likely reaching its target audience. The large format, clear message, and strategic location all contribute to its potential success. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
